Iran English Radio

Home » Parenting » The Impact of Food Advertising on Childhood Obesity

The Impact of Food Advertising on Childhood Obesity


The childhood obesity epidemic is a serious public health problem that increases morbidity, mortality, and has substantial long term economic and social costs. The rates of obesity in America’s children and youth have almost tripled in the last quarter century. Approximately 20% of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed. According to the Centers for Disease Control and Prevention, the prevalence of obesity has more than doubled among children ages 2 to 5 (5.0% to 12.4%) and ages 6 to 11 (6.5% to 17.0%). In teens ages 12 to 19, prevalence rates have tripled (5.0% to 17.6%). Obesity in childhood places children and youth at risk for becoming obese as adults and associated poor health such as diabetes, cardiovascular disease, and some forms of cancer. Prevention efforts must focus on reducing excess weight gain as children grow up.

Today’s children, ages 8 to 18, consume multiple types of media (often simultaneously) and spend more time (44.5 hours per week) in front of computer, television, and game screens than any other activity in their lives except sleeping. Research has found strong associations between increases in advertising for non-nutritious foods and rates of childhood obesity. Most children under age 6 cannot distinguish between programming and advertising and children under age 8 do not understand the persuasive intent of advertising. Advertising directed at children this young is by its very nature exploitative. Children have a remarkable ability to recall content from the ads to which they have been exposed.

Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures. Product preferences affect children’s product purchase requests and these requests influence parents’ purchasing decisions.

Advertisements

1 Comment

  1. We need to set a standard, not follow the ways of the world.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

RSS Iran English Radio

  • Iran has excellent potential for solar power: German study
    A German government research reveals ‘excellent’ opportunities for solar power generation in Iran. “Iran’s potential for PV (Photovoltaics) is extremely high, having an excellent solar irradiation and high electricity demand,” the government commissioned report called “Enabling PV Iran” said, laying out the guidelines for entry into the Iranian PV market for […]
    englishmediacoverage
  • Mittal signs €1bn iron deal in Iran
    Global industrial giant Mittal Steel on Tuesday signed a contract worth €1 billion to produce iron in southern Iran. According to Press TV, the contract that has been signed with Mahan Industries and Mines Development Company – a subsidiary of Iran’s Tourism Financial Group – envisages extracting iron and the establishment of a processing plant … Continue re […]
    englishmediacoverage
  • Oman signs key port deal with Iran
    Oman’s top Port, Salalah, has signed a basic agreement with two key Iranian southern trade terminals in what is expected to make the Persian Gulf state Iran’s new biggest trade partner in the region, replacing the United Arab Emirates. According to Press TV, the agreement has been signed with Shahid Rajaee Port, Iran’s biggest cargo … Continue reading → […]
    englishmediacoverage
  • ‘Iran should revise drug-related laws’
    The Iranian human rights chief says the country needs a revision of its drug-related laws so that it could dramatically reduce the number of executions related to narcotics crimes.In an interview with Press TV, which was aired on Tuesday, Mohammad Javad Larijani, the Secretary General of Iranian High Council for Human Rights, said Iranian officials … Continu […]
    englishmediacoverage
  • Iran holds final stage of missile drill
    The Aerospace Division of Iran’s Islamic Revolution Guards Corps (IRGC) is holding the final stage of large-scale missile drills. The final phase of the exercises, codenamed Eqtedar-e-Velayat, saw ballistic missiles fired from silo-based launchers in different locations across the country on Tuesday…See more: http://english.irib.ir/news/iran1/item/223612- Fi […]
    englishmediacoverage
  • Rouhani vows to privatize Iran’s car industry
    Iran’s President Hassan Rouhani said on Tuesday that the privatization of the country’s car industry is a key mission in the economic agenda of his government – an announcement already seen by analysts as a sign that Iran is already preparing to open up its economy to world markets..See more: http://english.irib.ir/radioculture/iran/economy/item/223363-Filed […]
    englishmediacoverage
  • South Korea to build steel mill in Iran
    South Korean steelmaker POSCO – the world’s sixth-biggest steel producer – has announced a plan to help build a $1.6 billion steel mill in southeastern Iran. According to Press TV, POSCO has said in a statement that it plans to take 8 percent of the project to build the 1.6 million-ton steel plant with Iran’s … Continue reading →
    englishmediacoverage
  • Pope condemns attack that killed 4 nuns in Yemen
    Pope Francis has condemned as “diabolical” a deadly attack on a care home run by missionaries in southern Yemen, where 16 people including four nuns were killed. According to Press TV, the Vatican’s Secretary of State Pietro Parolin said in a condolence message on Saturday that the pontiff is “shocked and profoundly saddened to learn … Continue reading → […]
    englishmediacoverage
  • Tehran-Jakarta trade value hoped to hit $2bln again
    Ahead of a visit to Indonesia by Iran’s Foreign Minister Mohammad Javad Zarif, Iran’s Ambassador to Jakarta Valiollah Mohammadi expressed the hope that the value of trade exchanges between the two countries would again rise to $2 billion after removal of anti-Iran sanctions..See more: http://english.irib.ir/news/economy/item/223508-Filed under: Islam
    englishmediacoverage
  • Iran wheelchair tennis players finish runner-up in Asia games
    Iran men’s national wheelchair tennis team has ended its campaign at the Asian qualification tournament for 2016 BNP Paribas World Team Cup, and finished as the vice-champion in the regional sporting event. On Tuesday, Iran’s Hossein Mamipour let slip a match point and two-set advantage against a representative from China in the first individual match … Cont […]
    englishmediacoverage

The Leader’s Viewpoints

%d bloggers like this: